News

Fisker of Orange County calls on PCG Digital Marketing for help with new Internet marketing and online brand development.  The California Fisker Karma dealers serve the entire Orange County area.

PCG Digital Marketing welcomes Fisker of Orange County to their family of growing automotive dealerships.  The California Fisker dealership has contracted PCG Digital Marketing to kick-start their online marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter.

As part of their new strategic digital marketing strategy, the California Fisker dealership will receive the most advanced automotive digital marketing strategies developed by PCG. Enhancing Fisker of Orange County’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to join PCG’s exclusive Automotive Advertising Network (AAN).

The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry-leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more.

The goal of Fisker of Orange County’s new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

PCG will also train and mentor Fisker of Orange County’s Internet sales staff to eventually handle these responsibilities on their own, essentially creating an –in-house team of Internet Marketing and SEO experts.  The team at Fisker of Orange County will receive on-site training from the specialists at PCG Digital Marketing in order to grow and develop their Internet sales team.

To learn more about California Fisker dealer Fisker of Orange County, please visit http://www.fiskeroforangecounty.com/.

Bob Dunn Jaguar serves North Carolina car shoppers with luxurious Jaguar vehicles. Bob Dunn Jaguar is launching a new Internet marketing and online brand development campaign by joining forces with PCG Digital Marketing.

PCG Digital Marketing proudly welcomes Bob Dunn Jaguar to its ever-growing family of automotive dealerships.

A leading Jaguar dealer serving customers in North Carolina, Bob Dunn Jaguar has chosen PCG to manage its online marketing initiatives, including implementing Search Engine Optimization strategies and handling Social Media activities on platforms such as Facebook and Twitter.

PCG will enhance Bob Dunn Jaguar’s online visibility through on-site and off-site SEO strategies and content development.

Additional PCG services will include blog and press release writing, link building, video uploads, customer review posting, Google SEO compliance, and maintaining Google Maps and Analytics.

The goal of Bob Dunn Jaguar’s Internet Marketing campaign is to increase the frequency with which their vehicles appear in local and regional search results and to generate additional traffic and leads.

The Internet sales staff at Bob Dunn Jaguar will be trained to eventually handle these responsibilities on their own, creating an in-house team of Internet Marketing and SEO experts.

To learn more about Bob Dunn Jaguar, the Jaguar dealer of choice for NC Jaguar shoppers, please visit http://www.bobdunnjaguar.net.

Are you wondering how SEO strategies will be affected by the new Google Caffeine technology?

As we ready for the release of Google Caffeine, SEO consultants have been following the comments from testers from around the world.  On Google’s blog, the initial Google Caffeine press release, has resulted in over 200 comments to date.

A great article by Ben Parr showed some initial test results that concluded that Google Caffeine is fast and produces more relevant search results pages.

Matt Cutts from Google also discusses the Google Caffeine Update.  If you have not followed Matt’s blog I recommend that you do and some should consider just following his RSS feed.

Bing and Google Caffeine

Bing has been on an advertising roll lately poking fun at how much “clutter” is in search engine result pages.  Not naming Google specifically, Microsoft’s Bing advertisements hint that Bing produces cleaner and more relevant results.

When Caffeine rolls out, it may make that ad campaign obsolete.  I have been enjoying Bing, when I occasionally test our SEO strategies, but the logic behind their SERP’s is very different from Google.  Special optimization strategies need to be directed toward top rankings in Bing.  Never a dull a moment.

Google Caffeine SEO

We are actually very happy to hear that Google is upping the bar for SERP and of course we will be testing how Google Caffeine affects our SEO strategies.  We have done a few tests using the Caffeine sandbox tool located at: http://www2.sandbox.google.com

Some of the search phrases we have tested, that we have targeted for ourselves  or for our automotive clients are shown below:

Testing Google Caffeine

From what we can see, just looking at SERP results is not what makes Google Caffeine different.  I think that quality content and quality links will be more rewarded in Google Caffeine.  When Google Caffeine is released into production, we predict that our content rich microsite models will be lifted.

Our Automotive SEO clients will be doubly rewarded because of our network of high ranking automotive blogs and websites.

If you want to dominate organic search results for the most competitive keywords and phrases in your industry, give us a call for a free consultation.  You can also check out some of our latest WordPress Microsites.

Matt Cutts Video on Caffeine