Latest SEO Articles

Are you wondering how SEO strategies will be affected by the new Google Caffeine technology?

As we ready for the release of Google Caffeine, SEO consultants have been following the comments from testers from around the world.  On Google’s blog, the initial Google Caffeine press release, has resulted in over 200 comments to date.

A great article by Ben Parr showed some initial test results that concluded that Google Caffeine is fast and produces more relevant search results pages.

Matt Cutts from Google also discusses the Google Caffeine Update.  If you have not followed Matt’s blog I recommend that you do and some should consider just following his RSS feed.

Bing and Google Caffeine

Bing has been on an advertising roll lately poking fun at how much “clutter” is in search engine result pages.  Not naming Google specifically, Microsoft’s Bing advertisements hint that Bing produces cleaner and more relevant results.

When Caffeine rolls out, it may make that ad campaign obsolete.  I have been enjoying Bing, when I occasionally test our SEO strategies, but the logic behind their SERP’s is very different from Google.  Special optimization strategies need to be directed toward top rankings in Bing.  Never a dull a moment.

Google Caffeine SEO

We are actually very happy to hear that Google is upping the bar for SERP and of course we will be testing how Google Caffeine affects our SEO strategies.  We have done a few tests using the Caffeine sandbox tool located at: http://www2.sandbox.google.com

Some of the search phrases we have tested, that we have targeted for ourselves  or for our automotive clients are shown below:

Testing Google Caffeine

From what we can see, just looking at SERP results is not what makes Google Caffeine different.  I think that quality content and quality links will be more rewarded in Google Caffeine.  When Google Caffeine is released into production, we predict that our content rich microsite models will be lifted.

Our Automotive SEO clients will be doubly rewarded because of our network of high ranking automotive blogs and websites.

If you want to dominate organic search results for the most competitive keywords and phrases in your industry, give us a call for a free consultation.  You can also check out some of our latest WordPress Microsites.

Matt Cutts Video on Caffeine

This year the Pasch Consulting Group is hosting a kickoff party for the 7th Digital Dealer Conference which will be held in Nashville, November 1-3rd.  The “Pasch Halloween Bash” will be held at the famous Cadillac Ranch bar on Halloween evening starting at 7:00 PM.

The Pasch Bash will be a great way to kick off the Automotive industry’s most popular conference dedicated to digital marketing strategies.   Brian Pasch, CEO  and founder of the Pasch Consulting Group, will host the party for conference attendees.

Conference participants are encourage to RSVP to Carrie Valentine (carrie@paschconsulting.com) to get the proper wristbands to enter the event VIP area.

Business owners are advised to be check Google and Yahoo on a monthly basis to spot positive or negative listings on the first two pages of search results for their company name.  This can be automated by using a free service called “Google Alerts” or by manually searching for your company name.  Positive posts can be leveraged in company newsletters and company public relations campaigns. Negative posts that show on Google Page One have to be dealt with immediately.

There are a number of websites where consumers go to post their complaints or to report a scam. The most popular being: www.ripoffreport.com , www.dealerrater.com, and www.complaintsboard.com.  In addition to dedicated complaints websites, you should be checking consumer review sites like www.yelp.com , www.merchantcircle.com and www.insider-pages.com  on a regular basis.

The Pasch Consulting Group (PCG), Internet Reputation Management experts, recommends that business oweners periodically check the most popular complaint websites for posts about their company. Keep in mind that most dedicated “complaints” websites allow you to post a balanced commentary.  Depending on the post and the motivation of the person who created the post, different responses are suggested by PCG. The staff at www.RipOffReport.com is responsive to the concerns of businesses that are being accused on their website. They avoid getting in the middle of disputes.

Internet reputation management is one of the specialty services offered by the PCG.  When a client contracts us to review negative posts, we will do a thorough job of researching the complaint and try to reach out to the person who is upset. The best course of action is to resolve the matter directly but that is not always reasonable or possible.  If the matter gets resolved, the person who posted the negative commentary has the best chance of having it removed or edited.

In cases where the posts are outright lies, PCG will contact the websites where these posts are made and seek a retraction.  PCG has had great success with removing or editing posts where there are valid misrepresentations. There is no guarantee that posts can be deleted so you have to have alternative plans, which we can provide.  Keep in mind that these consumer complaint websites want to represent the facts and they do not want to hurt any specific company from slanderous or false accusations.

If your company needs help with negative posts on the Internet, please give the Pasch Consulting Group a call at 732-450-8200.  We will review your situation and discuss our plan to help remediate and mitigate these negative posts.

Perhaps it may be true that calling a rose by another name doesn’t change what the actual flower looks like or smells like, however, fast forward hundreds of years to the age of Internet Explorer, and you’ll soon realize why a rose by any other name is NOT nearly quite the same.

One of the most important factors in a well respected and highly visible website is your domain name.  A domain name is the name of your website, example: www.searchengineoptimization-ny.com is a domain name.

Let’s take Shakespeare’s infamous rose for example.  If I had a website dedicated to information about roses and I named my website “Briansfavoriteflowers.com”,  I will have to work much harder to let search engines know that my website is all about Roses!  On the other hand, if I were to pick a domain name like “FreshRoses.com”, it’s now quite clear to search engines that anyone searching for ‘Information About Fresh Roses” should visit my site.  My domain name (www.freshroses.com) matches two of the search words being requested. 

Pick a domain name that includes the keyword or keywords that you most want to target on search engines such as Google and Yahoo. Search engines commonly factor embedded domain name text into their ranking formulas, assigning greater weight to relevant websites based on keyword-specific URLs.

A good choice can boost your search engine rankings, increase traffic and make your business more memorable.

This strategy has worked well for our clients who have microsites.  One of our microsites, www.infinitiwarranty.net is a .NET domain and is #2 in the USA for “Infiniti Warranty” search phrases in Google.   This demonstrates how exact match domain names can be very effective in attracting qualified consumer leads. 

For more information, contact Brian Pasch at Brian@paschconsulting.com or 732-450-8200.  You can also visit www.paschconsulting.com for more information on SEO and SEM services.

In turbulent times, only the strong will survive.  When the economy is low, so is consumer cash flow.  These changing conditions call for companies to battle waves of extreme ups and downs.  Simply standing still will not help.  Sensible businesses who intend on staying competitive need to outsmart the competition.

As much as retailers hate to hear the ‘C’ word, today is the age of the ‘coupon’.  Now more than ever, consumers are price shopping and looking for bargains.  Businesses who think coupons will hurt their image are foolishly wrong.  Shoppers appreciate saving money, regardless of their income status. 

There are many techniques to implementing coupons into marketing and digital marketing campaigns.  For starters, it’s not what business say, but how they say it.  Businesses worried about ‘cheapening’ their image with coupons can simply use another term.  Clever marketing campaigns can use alternate words such as complimentary gift card, 15% courtesy, or premium upgrade.   All of these terms imply savings to shoppers without using the word ‘coupon’. 

The internet has become flooded with coupon and bargain shopping websites, allowing shoppers to get the best bang for their buck without ever leaving their home.  Putting coupons on the internet has become one of the most cost effective ways to increase sales on company websites without spending thousands on expensive advertising campaigns. 

The competition is fierce; retailers are already offering up to 50% off for holiday shoppers.  Local businesses need to convey the value in purchasing their products over their competitors’ and give consumers what they want: bargains. 

The Pasch Consulting Group is working with companies who want to attract the attention of shoppers who are taking to the internet to find the best values.  Any business that would like to inquire about increasing sales and consumer leads with smart digital marketing campaigns should contact Brian Pasch at Brian@paschconsulting.com or 732-450-8200.