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Despite the large number of prescriptions filled at pharmacies — approximately 70 million each day nationwide — there are many which are never filled, often because the patient’s family either has no health insurance or, for whatever reason, simply cannot afford the cost. The potential danger that this creates is clear. In order to properly treat an individual’s illness, the physician must become certain of two things: that the patient is following the doctor’s instructions by filling the prescription and taking the medication as directed, and that the medication itself is working and having the desired effect with no unwanted side effects.

In today’s national economy, with increased joblessness and many families having to decide between prescribed medicines and other critical items, the opportunity to have a prescription filled at little or no cost can mean the difference between the patient getting healthy — by being able to follow the physician’s instructions — or suffering needlessly.

With the recent launch of a new Internet search engine — www.FirstRxSavings.com — anyone who receives a doctor’s prescription can now go immediately to that website, refer to the alphabetical listing of more than 500 medications, print out right from the computer the prescription savings coupon they need for their specific medication, and bring the coupon (together with the prescription) to virtually any pharmacy in the nation. While each of the prescription drug coupon programs differs, all can be used to pay either part of an insured’s co-pay, or the entire cost … and often up to twelve refills.

There is no cost for any of these pharmacy coupons, and there is no need for website visitors to register with. FirstRxSavings.com in order to be able to print out the coupons needed. FirstRxSavings.com serves as a search engine to link each individual with the respective pharmaceutical company’s website where the coupon can be found and printed out. Many of the programs offer free trial supplies of the medication — for example, free 30-day supplies of Uroxatral (for enlarged prostate), free 15-day trial supplies of Crestor for lowering cholesterol, or even six-month free co-pays for the rheumatoid arthritis medication, Orencia. Hundreds of such offers are available as computer-printable coupons, at no cost, on FirstRxSavings.com.

Even the non-insured can take advantage of these free coupons on FirstRxSavings.com, because many state specific dollar values that pharmacies will use to deduct that amount from the usual price, enabling even non-insured families to be better able to afford the vital medications prescribed by their physicians. With the advent of the FirstRxSavings.com search engine, there is more reason for physicians to expect that their patients will follow the instructions needed to keep them healthy.

For more information:

Nils A. Shapiro

(508) 687-9278

editor@firstrxsavings.com

http://www.FirstRxSavings.com

Blog: http://coupons.firstrxsavings.com

Those of you who have been testing the Google Caffeine technology using the sandbox feature to compare the new search technology with the current system, you can’t play in the sandbox any more!  Some will be heart broken.

When you visit the Caffeine Sandbox you now see this message:

We appreciate all the feedback from people who searched on our Caffeine sandbox.

Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.

So it looks like Google will be implementing the Caffeine technology very soon.  I had been doing testing on the Caffeine technology and the good news is that my work did not decrease in position but in many cases saw an increase.

Some have suggested that sites with strong linking strategies and title tags as well as good content relevance will be rewarded in Google Caffeine.   Time will tell but since I’m a content SEO advocate, I would say that it is a path that dealers should pursue.

Are you wondering how SEO strategies will be affected by the new Google Caffeine technology?

As we ready for the release of Google Caffeine, SEO consultants have been following the comments from testers from around the world.  On Google’s blog, the initial Google Caffeine press release, has resulted in over 200 comments to date.

A great article by Ben Parr showed some initial test results that concluded that Google Caffeine is fast and produces more relevant search results pages.

Matt Cutts from Google also discusses the Google Caffeine Update.  If you have not followed Matt’s blog I recommend that you do and some should consider just following his RSS feed.

Bing and Google Caffeine

Bing has been on an advertising roll lately poking fun at how much “clutter” is in search engine result pages.  Not naming Google specifically, Microsoft’s Bing advertisements hint that Bing produces cleaner and more relevant results.

When Caffeine rolls out, it may make that ad campaign obsolete.  I have been enjoying Bing, when I occasionally test our SEO strategies, but the logic behind their SERP’s is very different from Google.  Special optimization strategies need to be directed toward top rankings in Bing.  Never a dull a moment.

Google Caffeine SEO

We are actually very happy to hear that Google is upping the bar for SERP and of course we will be testing how Google Caffeine affects our SEO strategies.  We have done a few tests using the Caffeine sandbox tool located at: http://www2.sandbox.google.com

Some of the search phrases we have tested, that we have targeted for ourselves  or for our automotive clients are shown below:

Testing Google Caffeine

From what we can see, just looking at SERP results is not what makes Google Caffeine different.  I think that quality content and quality links will be more rewarded in Google Caffeine.  When Google Caffeine is released into production, we predict that our content rich microsite models will be lifted.

Our Automotive SEO clients will be doubly rewarded because of our network of high ranking automotive blogs and websites.

If you want to dominate organic search results for the most competitive keywords and phrases in your industry, give us a call for a free consultation.  You can also check out some of our latest WordPress Microsites.

Matt Cutts Video on Caffeine

This year the Pasch Consulting Group is hosting a kickoff party for the 7th Digital Dealer Conference which will be held in Nashville, November 1-3rd.  The “Pasch Halloween Bash” will be held at the famous Cadillac Ranch bar on Halloween evening starting at 7:00 PM.

The Pasch Bash will be a great way to kick off the Automotive industry’s most popular conference dedicated to digital marketing strategies.   Brian Pasch, CEO  and founder of the Pasch Consulting Group, will host the party for conference attendees.

Conference participants are encourage to RSVP to Carrie Valentine (carrie@paschconsulting.com) to get the proper wristbands to enter the event VIP area.

Business owners are advised to be check Google and Yahoo on a monthly basis to spot positive or negative listings on the first two pages of search results for their company name.  This can be automated by using a free service called “Google Alerts” or by manually searching for your company name.  Positive posts can be leveraged in company newsletters and company public relations campaigns. Negative posts that show on Google Page One have to be dealt with immediately.

There are a number of websites where consumers go to post their complaints or to report a scam. The most popular being: www.ripoffreport.com , www.dealerrater.com, and www.complaintsboard.com.  In addition to dedicated complaints websites, you should be checking consumer review sites like www.yelp.com , www.merchantcircle.com and www.insider-pages.com  on a regular basis.

The Pasch Consulting Group (PCG), Internet Reputation Management experts, recommends that business oweners periodically check the most popular complaint websites for posts about their company. Keep in mind that most dedicated “complaints” websites allow you to post a balanced commentary.  Depending on the post and the motivation of the person who created the post, different responses are suggested by PCG. The staff at www.RipOffReport.com is responsive to the concerns of businesses that are being accused on their website. They avoid getting in the middle of disputes.

Internet reputation management is one of the specialty services offered by the PCG.  When a client contracts us to review negative posts, we will do a thorough job of researching the complaint and try to reach out to the person who is upset. The best course of action is to resolve the matter directly but that is not always reasonable or possible.  If the matter gets resolved, the person who posted the negative commentary has the best chance of having it removed or edited.

In cases where the posts are outright lies, PCG will contact the websites where these posts are made and seek a retraction.  PCG has had great success with removing or editing posts where there are valid misrepresentations. There is no guarantee that posts can be deleted so you have to have alternative plans, which we can provide.  Keep in mind that these consumer complaint websites want to represent the facts and they do not want to hurt any specific company from slanderous or false accusations.

If your company needs help with negative posts on the Internet, please give the Pasch Consulting Group a call at 732-450-8200.  We will review your situation and discuss our plan to help remediate and mitigate these negative posts.