Latest SEO Articles

PCG Digital Marketing welcomes Groove Toyota in Englewood to their family of growing automotive dealerships.  The Denver Toyota dealer has contracted PCG Digital Marketing to kick-start their online marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter.

As part of their new strategic digital marketing strategy, the Englewood Toyota dealership will receive the most advanced automotive digital marketing strategies developed by PCG.   Enhancing Groove Toyota’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN).  The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more.   The goal of Groove Toyota’s new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

PCG will also train and mentor Groove Toyota’s Internet sales staff to eventually handle these responsibilities on their own, essentially creating an –in-house team of Internet Marketing and SEO experts.  Groove Toyota will receive on-site training from the specialists at PCG Digital Marketing in order to grow and develop their Internet sales team.

To learn more about Groove Toyota, please visit http://www.groovetoyota.com/

The Automotive Advertising Network (AAN) showcases the best experience for online car shoppers that use the new Apple iPad.

The AAN, is compromised of national, regional and local advertising websites that offer car dealers unprecedented visibility for the cars that they sell. The AAN includes both new and used cars that are for sale at reputable car dealers nationwide. The Automotive Advertising Network does not list cars sold by individual consumers as a protection for car buyers.

The Automotive Advertising Network’s national car sales portal is located at www.cardealersale.com and lists all cars that are available for sale from member dealers. The website is designed for the optimal consumer experience for Internet shoppers. The site has also been optimized for the new Apple iPad.

When the CarDealerSale.com website is accessed by iPad users, the car detail pages utilize the full screen capabilities of the iPad. The AAN is the first optimized website for car dealer inventory advertising by eliminating distracting advertising banners on car detail pages and utilizing the iPad’s full screen capabilities. Since car listing pages are free from ads, the details fit perfectly on the iPad’s attractive display.

In addition to the national exposure car dealers will have on www.cardealersale.com, their cars will also be listed on the Automotive Advertising Network’s brand specific and regional and local websites. The AAN allows member dealers to advertise their cars nationally as well as locally to match the search behavior of consumers in their primary market area.

In addition to advertising their cars, trucks or SUV’s in stock online, the AAN provides the CarPort App™ which allows dealers to post their inventory on Facebook and popular blog platforms that include WordPress, Blogger and TypePad. The CarPort App™ gives car dealers unprecedented advertising opportunities to leverage social media platforms to publish content and integrate the cars that they sell.

One member of the AAN, the Rairdon Auto Group in Seattle, utilizes the CarPort App™ on their popular blog located at http://www.seattledodge.net.  Visitors can read the latest news and advice provided by Rairdon and in their news posts they can include a live, real-time samples of cars that they have in stock. Rairdon Auto Group’s blog uses WordPress technology; a popular blogging platform.

The CarPort App™ seamlessly also integrates into Rairdon’s Facebook Fan Pages using a separate tab to research cars that are in stock for any member in the AAN. The functionality allows dealers to place their inventory one-click away from consumers who visit their Fan Page without over-selling their cars in their Facebook Wall postings. This is the perfect balance of becoming a Trust Agent by not pushing cars in daily updates on their Facebook Wall. You can see CarPort App that Rairdon is utilizing on Facebook using this link:

http://www.facebook.com/RairdonGroup#!/RairdonGroup?v=app_371338639370

The Automotive Advertising Network is open to call new and used cars dealers in the United States and Canada and is offering special promotional pricing until June 1st. For additional details contact PCG Digital Marketing at 732-450-8200.

PCG Digital Marketing unveiled their Automotive Advertising Network (AAN) at the 2010 National Automobile Dealers Association (NADA) Convention in Orlando which expands the opportunities for car dealers to advertise their cars for sale online.

The AAN consists of a network of car inventory advertising websites that target local marketing and the unique search phrases that consumers use to research new and used cars.  The AAN will have over 300 websites to assist consumers in its network by the end of April 2010.  The sites will contain automotive buying news, tips, resources and local dealer inventory.  The AAN platform will be formerly launched at the 8^th Digital Dealer Conference in Orlando on April 20, 2010.

In addition to the network of over 300 websites dealers can leverage to advertise their cars, the AAN also includes PCG’s CarPort App™, a software application that allows cars dealers to post their cars on social media websites and popular blogs.  With CarPort App™ car dealers can leverage the search engine power of blogs to write about the cars they sell and include sample inventory in the blog post. 

Dealers who don’t want to maintain a blog can subscribe to PCG’s digital marketing package which includes content development, blogging and social media services in a turnkey package.  The AAN and CarPort App™ give dealers the opportunity to create strong local online marketing campaigns internally or in partnership with PCG Digital Marketing.

CarPort App™ is compatible with popular blogging tools that include WordPress, Blogger, TypePad, NING and Vox.  PCG Digital Marketing also enhanced CarPort App™ to display car dealer inventory on a tab on a Facebook Fan Page and well as a NING social networking website.   The software application empowers car dealers with unlimited advertising possibilities for the cars that they stock or sell.

Brian Pasch, CEO of PCG Digital Marketing, commented on the AAN;  “Car dealers are looking for incremental sales and leads to supplement their current marketing strategies.  The Automotive Advertising Network leverages the power of consumer search and social media to present more opportunities for car shoppers to see their cars.  With free blogging tools and CarPort App™ combined, car dealers can create unlimited local advertising strategies that can appear on Google Page One for popular search phrases.”

PCG Digital Marketing is offering car dealer’s special pricing for inaugural members of the AAN through June 1, 2010.   Early adopters will have strategic advantages for marketing in the local communities so according to PCG, “the early bird will get the worm”.   The AAN and CarPort App™ is being offered to car dealers for $495 a month and includes the custom setup of the dealer’s Facebook Fan Page inventory tab and training on how to create effect blog content with CarPort App™.

For more information on the Automotive Advertising Network and CarPort App™ contact PCG Digital Marketing at 732-450-8200.  Dealers can also read up on the technology at www.automotiveadvertisingnetwork.com and www.carportapp.com

Despite the large number of prescriptions filled at pharmacies — approximately 70 million each day nationwide — there are many which are never filled, often because the patient’s family either has no health insurance or, for whatever reason, simply cannot afford the cost. The potential danger that this creates is clear. In order to properly treat an individual’s illness, the physician must become certain of two things: that the patient is following the doctor’s instructions by filling the prescription and taking the medication as directed, and that the medication itself is working and having the desired effect with no unwanted side effects.

In today’s national economy, with increased joblessness and many families having to decide between prescribed medicines and other critical items, the opportunity to have a prescription filled at little or no cost can mean the difference between the patient getting healthy — by being able to follow the physician’s instructions — or suffering needlessly.

With the recent launch of a new Internet search engine — www.FirstRxSavings.com — anyone who receives a doctor’s prescription can now go immediately to that website, refer to the alphabetical listing of more than 500 medications, print out right from the computer the prescription savings coupon they need for their specific medication, and bring the coupon (together with the prescription) to virtually any pharmacy in the nation. While each of the prescription drug coupon programs differs, all can be used to pay either part of an insured’s co-pay, or the entire cost … and often up to twelve refills.

There is no cost for any of these pharmacy coupons, and there is no need for website visitors to register with. FirstRxSavings.com in order to be able to print out the coupons needed. FirstRxSavings.com serves as a search engine to link each individual with the respective pharmaceutical company’s website where the coupon can be found and printed out. Many of the programs offer free trial supplies of the medication — for example, free 30-day supplies of Uroxatral (for enlarged prostate), free 15-day trial supplies of Crestor for lowering cholesterol, or even six-month free co-pays for the rheumatoid arthritis medication, Orencia. Hundreds of such offers are available as computer-printable coupons, at no cost, on FirstRxSavings.com.

Even the non-insured can take advantage of these free coupons on FirstRxSavings.com, because many state specific dollar values that pharmacies will use to deduct that amount from the usual price, enabling even non-insured families to be better able to afford the vital medications prescribed by their physicians. With the advent of the FirstRxSavings.com search engine, there is more reason for physicians to expect that their patients will follow the instructions needed to keep them healthy.

For more information:

Nils A. Shapiro

(508) 687-9278

editor@firstrxsavings.com

http://www.FirstRxSavings.com

Blog: http://coupons.firstrxsavings.com

Those of you who have been testing the Google Caffeine technology using the sandbox feature to compare the new search technology with the current system, you can’t play in the sandbox any more!  Some will be heart broken.

When you visit the Caffeine Sandbox you now see this message:

We appreciate all the feedback from people who searched on our Caffeine sandbox.

Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.

So it looks like Google will be implementing the Caffeine technology very soon.  I had been doing testing on the Caffeine technology and the good news is that my work did not decrease in position but in many cases saw an increase.

Some have suggested that sites with strong linking strategies and title tags as well as good content relevance will be rewarded in Google Caffeine.   Time will tell but since I’m a content SEO advocate, I would say that it is a path that dealers should pursue.