As part of their new strategic digital marketing strategy, the Englewood Toyota dealership will receive the most advanced automotive digital marketing strategies developed by PCG.   Enhancing Groove Toyota’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN).  The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more.   The goal of Groove Toyota’s new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

PCG will also train and mentor Groove Toyota’s Internet sales staff to eventually handle these responsibilities on their own, essentially creating an –in-house team of Internet Marketing and SEO experts.  Groove Toyota will receive on-site training from the specialists at PCG Digital Marketing in order to grow and develop their Internet sales team.

To learn more about Groove Toyota, please visit http://www.groovetoyota.com/

The AAN, is compromised of national, regional and local advertising websites that offer car dealers unprecedented visibility for the cars that they sell. The AAN includes both new and used cars that are for sale at reputable car dealers nationwide. The Automotive Advertising Network does not list cars sold by individual consumers as a protection for car buyers.

The Automotive Advertising Network’s national car sales portal is located at www.cardealersale.com and lists all cars that are available for sale from member dealers. The website is designed for the optimal consumer experience for Internet shoppers. The site has also been optimized for the new Apple iPad.

When the CarDealerSale.com website is accessed by iPad users, the car detail pages utilize the full screen capabilities of the iPad. The AAN is the first optimized website for car dealer inventory advertising by eliminating distracting advertising banners on car detail pages and utilizing the iPad’s full screen capabilities. Since car listing pages are free from ads, the details fit perfectly on the iPad’s attractive display.

In addition to the national exposure car dealers will have on www.cardealersale.com, their cars will also be listed on the Automotive Advertising Network’s brand specific and regional and local websites. The AAN allows member dealers to advertise their cars nationally as well as locally to match the search behavior of consumers in their primary market area.

In addition to advertising their cars, trucks or SUV’s in stock online, the AAN provides the CarPort App™ which allows dealers to post their inventory on Facebook and popular blog platforms that include WordPress, Blogger and TypePad. The CarPort App™ gives car dealers unprecedented advertising opportunities to leverage social media platforms to publish content and integrate the cars that they sell.

One member of the AAN, the Rairdon Auto Group in Seattle, utilizes the CarPort App™ on their popular blog located at http://www.seattledodge.net.  Visitors can read the latest news and advice provided by Rairdon and in their news posts they can include a live, real-time samples of cars that they have in stock. Rairdon Auto Group’s blog uses WordPress technology; a popular blogging platform.

The CarPort App™ seamlessly also integrates into Rairdon’s Facebook Fan Pages using a separate tab to research cars that are in stock for any member in the AAN. The functionality allows dealers to place their inventory one-click away from consumers who visit their Fan Page without over-selling their cars in their Facebook Wall postings. This is the perfect balance of becoming a Trust Agent by not pushing cars in daily updates on their Facebook Wall. You can see CarPort App that Rairdon is utilizing on Facebook using this link:

http://www.facebook.com/RairdonGroup#!/RairdonGroup?v=app_371338639370

The Automotive Advertising Network is open to call new and used cars dealers in the United States and Canada and is offering special promotional pricing until June 1st. For additional details contact PCG Digital Marketing at 732-450-8200.

The AAN consists of a network of car inventory advertising websites that target local marketing and the unique search phrases that consumers use to research new and used cars.  The AAN will have over 300 websites to assist consumers in its network by the end of April 2010.  The sites will contain automotive buying news, tips, resources and local dealer inventory.  The AAN platform will be formerly launched at the 8^th Digital Dealer Conference in Orlando on April 20, 2010.

In addition to the network of over 300 websites dealers can leverage to advertise their cars, the AAN also includes PCG’s CarPort App™, a software application that allows cars dealers to post their cars on social media websites and popular blogs.  With CarPort App™ car dealers can leverage the search engine power of blogs to write about the cars they sell and include sample inventory in the blog post. 

Dealers who don’t want to maintain a blog can subscribe to PCG’s digital marketing package which includes content development, blogging and social media services in a turnkey package.  The AAN and CarPort App™ give dealers the opportunity to create strong local online marketing campaigns internally or in partnership with PCG Digital Marketing.

CarPort App™ is compatible with popular blogging tools that include WordPress, Blogger, TypePad, NING and Vox.  PCG Digital Marketing also enhanced CarPort App™ to display car dealer inventory on a tab on a Facebook Fan Page and well as a NING social networking website.   The software application empowers car dealers with unlimited advertising possibilities for the cars that they stock or sell.

Brian Pasch, CEO of PCG Digital Marketing, commented on the AAN;  “Car dealers are looking for incremental sales and leads to supplement their current marketing strategies.  The Automotive Advertising Network leverages the power of consumer search and social media to present more opportunities for car shoppers to see their cars.  With free blogging tools and CarPort App™ combined, car dealers can create unlimited local advertising strategies that can appear on Google Page One for popular search phrases.”

PCG Digital Marketing is offering car dealer’s special pricing for inaugural members of the AAN through June 1, 2010.   Early adopters will have strategic advantages for marketing in the local communities so according to PCG, “the early bird will get the worm”.   The AAN and CarPort App™ is being offered to car dealers for $495 a month and includes the custom setup of the dealer’s Facebook Fan Page inventory tab and training on how to create effect blog content with CarPort App™.

For more information on the Automotive Advertising Network and CarPort App™ contact PCG Digital Marketing at 732-450-8200.  Dealers can also read up on the technology at www.automotiveadvertisingnetwork.com and www.carportapp.com

In today’s national economy, with increased joblessness and many families having to decide between prescribed medicines and other critical items, the opportunity to have a prescription filled at little or no cost can mean the difference between the patient getting healthy — by being able to follow the physician’s instructions — or suffering needlessly.

With the recent launch of a new Internet search engine — www.FirstRxSavings.com — anyone who receives a doctor’s prescription can now go immediately to that website, refer to the alphabetical listing of more than 500 medications, print out right from the computer the prescription savings coupon they need for their specific medication, and bring the coupon (together with the prescription) to virtually any pharmacy in the nation. While each of the prescription drug coupon programs differs, all can be used to pay either part of an insured’s co-pay, or the entire cost … and often up to twelve refills.

There is no cost for any of these pharmacy coupons, and there is no need for website visitors to register with. FirstRxSavings.com in order to be able to print out the coupons needed. FirstRxSavings.com serves as a search engine to link each individual with the respective pharmaceutical company’s website where the coupon can be found and printed out. Many of the programs offer free trial supplies of the medication — for example, free 30-day supplies of Uroxatral (for enlarged prostate), free 15-day trial supplies of Crestor for lowering cholesterol, or even six-month free co-pays for the rheumatoid arthritis medication, Orencia. Hundreds of such offers are available as computer-printable coupons, at no cost, on FirstRxSavings.com.

Even the non-insured can take advantage of these free coupons on FirstRxSavings.com, because many state specific dollar values that pharmacies will use to deduct that amount from the usual price, enabling even non-insured families to be better able to afford the vital medications prescribed by their physicians. With the advent of the FirstRxSavings.com search engine, there is more reason for physicians to expect that their patients will follow the instructions needed to keep them healthy.

For more information:

Nils A. Shapiro

(508) 687-9278

editor@firstrxsavings.com

http://www.FirstRxSavings.com

Blog: http://coupons.firstrxsavings.com

When you visit the Caffeine Sandbox you now see this message:

We appreciate all the feedback from people who searched on our Caffeine sandbox.

Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.

So it looks like Google will be implementing the Caffeine technology very soon.  I had been doing testing on the Caffeine technology and the good news is that my work did not decrease in position but in many cases saw an increase.

Some have suggested that sites with strong linking strategies and title tags as well as good content relevance will be rewarded in Google Caffeine.   Time will tell but since I’m a content SEO advocate, I would say that it is a path that dealers should pursue.

As we ready for the release of Google Caffeine, SEO consultants have been following the comments from testers from around the world.  On Google’s blog, the initial Google Caffeine press release, has resulted in over 200 comments to date.

A great article by Ben Parr showed some initial test results that concluded that Google Caffeine is fast and produces more relevant search results pages.

Matt Cutts from Google also discusses the Google Caffeine Update.  If you have not followed Matt’s blog I recommend that you do and some should consider just following his RSS feed.

Bing and Google Caffeine

Bing has been on an advertising roll lately poking fun at how much “clutter” is in search engine result pages.  Not naming Google specifically, Microsoft’s Bing advertisements hint that Bing produces cleaner and more relevant results.

When Caffeine rolls out, it may make that ad campaign obsolete.  I have been enjoying Bing, when I occasionally test our SEO strategies, but the logic behind their SERP’s is very different from Google.  Special optimization strategies need to be directed toward top rankings in Bing.  Never a dull a moment.

Google Caffeine SEO

We are actually very happy to hear that Google is upping the bar for SERP and of course we will be testing how Google Caffeine affects our SEO strategies.  We have done a few tests using the Caffeine sandbox tool located at: http://www2.sandbox.google.com

Some of the search phrases we have tested, that we have targeted for ourselves  or for our automotive clients are shown below:

Testing Google Caffeine

From what we can see, just looking at SERP results is not what makes Google Caffeine different.  I think that quality content and quality links will be more rewarded in Google Caffeine.  When Google Caffeine is released into production, we predict that our content rich microsite models will be lifted.

Our Automotive SEO clients will be doubly rewarded because of our network of high ranking automotive blogs and websites.

If you want to dominate organic search results for the most competitive keywords and phrases in your industry, give us a call for a free consultation.  You can also check out some of our latest WordPress Microsites.

Matt Cutts Video on Caffeine

The Pasch Bash will be a great way to kick off the Automotive industry’s most popular conference dedicated to digital marketing strategies.   Brian Pasch, CEO  and founder of the Pasch Consulting Group, will host the party for conference attendees.

Conference participants are encourage to RSVP to Carrie Valentine (carrie@paschconsulting.com) to get the proper wristbands to enter the event VIP area.

There are a number of websites where consumers go to post their complaints or to report a scam. The most popular being: www.ripoffreport.com , www.dealerrater.com, and www.complaintsboard.com.  In addition to dedicated complaints websites, you should be checking consumer review sites like www.yelp.com , www.merchantcircle.com and www.insider-pages.com  on a regular basis.

The Pasch Consulting Group (PCG), Internet Reputation Management experts, recommends that business oweners periodically check the most popular complaint websites for posts about their company. Keep in mind that most dedicated “complaints” websites allow you to post a balanced commentary.  Depending on the post and the motivation of the person who created the post, different responses are suggested by PCG. The staff at www.RipOffReport.com is responsive to the concerns of businesses that are being accused on their website. They avoid getting in the middle of disputes.

Internet reputation management is one of the specialty services offered by the PCG.  When a client contracts us to review negative posts, we will do a thorough job of researching the complaint and try to reach out to the person who is upset. The best course of action is to resolve the matter directly but that is not always reasonable or possible.  If the matter gets resolved, the person who posted the negative commentary has the best chance of having it removed or edited.

In cases where the posts are outright lies, PCG will contact the websites where these posts are made and seek a retraction.  PCG has had great success with removing or editing posts where there are valid misrepresentations. There is no guarantee that posts can be deleted so you have to have alternative plans, which we can provide.  Keep in mind that these consumer complaint websites want to represent the facts and they do not want to hurt any specific company from slanderous or false accusations.

If your company needs help with negative posts on the Internet, please give the Pasch Consulting Group a call at 732-450-8200.  We will review your situation and discuss our plan to help remediate and mitigate these negative posts.

One of the most important factors in a well respected and highly visible website is your domain name.  A domain name is the name of your website, example: www.searchengineoptimization-ny.com is a domain name.

Let’s take Shakespeare’s infamous rose for example.  If I had a website dedicated to information about roses and I named my website “Briansfavoriteflowers.com”,  I will have to work much harder to let search engines know that my website is all about Roses!  On the other hand, if I were to pick a domain name like “FreshRoses.com”, it’s now quite clear to search engines that anyone searching for ‘Information About Fresh Roses” should visit my site.  My domain name (www.freshroses.com) matches two of the search words being requested. 

Pick a domain name that includes the keyword or keywords that you most want to target on search engines such as Google and Yahoo. Search engines commonly factor embedded domain name text into their ranking formulas, assigning greater weight to relevant websites based on keyword-specific URLs.

A good choice can boost your search engine rankings, increase traffic and make your business more memorable.

This strategy has worked well for our clients who have microsites.  One of our microsites, www.infinitiwarranty.net is a .NET domain and is #2 in the USA for “Infiniti Warranty” search phrases in Google.   This demonstrates how exact match domain names can be very effective in attracting qualified consumer leads. 

For more information, contact Brian Pasch at Brian@paschconsulting.com or 732-450-8200.  You can also visit www.paschconsulting.com for more information on SEO and SEM services.

As much as retailers hate to hear the ‘C’ word, today is the age of the ‘coupon’.  Now more than ever, consumers are price shopping and looking for bargains.  Businesses who think coupons will hurt their image are foolishly wrong.  Shoppers appreciate saving money, regardless of their income status. 

There are many techniques to implementing coupons into marketing and digital marketing campaigns.  For starters, it’s not what business say, but how they say it.  Businesses worried about ‘cheapening’ their image with coupons can simply use another term.  Clever marketing campaigns can use alternate words such as complimentary gift card, 15% courtesy, or premium upgrade.   All of these terms imply savings to shoppers without using the word ‘coupon’. 

The internet has become flooded with coupon and bargain shopping websites, allowing shoppers to get the best bang for their buck without ever leaving their home.  Putting coupons on the internet has become one of the most cost effective ways to increase sales on company websites without spending thousands on expensive advertising campaigns. 

The competition is fierce; retailers are already offering up to 50% off for holiday shoppers.  Local businesses need to convey the value in purchasing their products over their competitors’ and give consumers what they want: bargains. 

The Pasch Consulting Group is working with companies who want to attract the attention of shoppers who are taking to the internet to find the best values.  Any business that would like to inquire about increasing sales and consumer leads with smart digital marketing campaigns should contact Brian Pasch at Brian@paschconsulting.com or 732-450-8200.

For years, I have been running seminars and writing articles preaching a consistent message of the importance of:

The new booklet created by Google has confirmed my approach which was based from separate articles, seminars and collected information over the past few years.  Now it is all in one place.  This booklet is a great way for anyone looking to understand SEO better to get a good foundation direct from Google.

SEO is not an overnight achievement.  We continue to encourage businesses to develop well written SEO content for their web marketing platforms.  If you are looking for ways to leverage your content on teh Internet, give us a call.

What’s New

We have some great new low cost solutions for building microsites to attract new customers and qualified leads.  Questions? Send me a note or give us a call at 732-450-8200.