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	<title>Google Caffeine &#124; SEO Consultants &#187; seo education</title>
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	<link>http://www.seocaffeine.com</link>
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		<title>SEO Guidebook by Google</title>
		<link>http://www.seocaffeine.com/20081128-seo-education/</link>
		<comments>http://www.seocaffeine.com/20081128-seo-education/#comments</comments>
		<pubDate>Fri, 28 Nov 2008 05:12:17 +0000</pubDate>
		<dc:creator>seocaffe</dc:creator>
				<category><![CDATA[seo education]]></category>
		<category><![CDATA[google seo guide]]></category>
		<category><![CDATA[seo books]]></category>
		<category><![CDATA[seo guide]]></category>

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		<description><![CDATA[Business owners looking for a good introduction into Search Engine Optimization (SEO) can now download the official starter guide from Google. Here is a link to the newly released Google SEO book which is a great place to start for beginners.  For years, I have been running seminars and writing articles preaching a consistent message of the [...]]]></description>
			<content:encoded><![CDATA[<p>Business owners looking for a good introduction into Search Engine Optimization (SEO) can now download the official starter guide from Google. Here is a link to the newly released <a href="http://www.paschconsulting.com/PDF/search-engine-optimization-starter-guide.pdf"><span style="color: #ff0000;">Google SEO book</span></a> which is a great place to start for beginners. </p>
<p>For years, I have been running seminars and writing articles preaching a consistent message of the importance of:</p>
<div style="padding-left:75px">
<p>• Good HTML Page Titles<br />
• Good HTML META Descriptions<br />
• Clean URL Names<br />
• Clean Navigation Structures<br />
• ALT Tags for Photos<br />
• ROBOTS.TXT Files<br />
• Creating Google Sitemap Files<br />
• Off-Site Blogging and Links</p></div>
<p>The new booklet created by Google has confirmed my approach which was based from separate articles, seminars and collected information over the past few years.  Now it is all in one place.  This booklet is a great way for anyone looking to understand SEO better to get a good foundation direct from Google.</p>
<p>SEO is not an overnight achievement.  We continue to encourage businesses to develop well written SEO content for their web marketing platforms.  If you are looking for ways to leverage your content on teh Internet, give us a call.</p>
<p><strong>What’s New</strong></p>
<p>We have some great new low cost solutions for building microsites to attract new customers and qualified leads.  Questions? Send me a note or give us a call at 732-450-8200.</p>

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