News

Fisker of Orange County calls on PCG Digital Marketing for help with new Internet marketing and online brand development.  The California Fisker Karma dealers serve the entire Orange County area.

PCG Digital Marketing welcomes Fisker of Orange County to their family of growing automotive dealerships.  The California Fisker dealership has contracted PCG Digital Marketing to kick-start their online marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter.

As part of their new strategic digital marketing strategy, the California Fisker dealership will receive the most advanced automotive digital marketing strategies developed by PCG. Enhancing Fisker of Orange County’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to join PCG’s exclusive Automotive Advertising Network (AAN).

The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry-leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more.

The goal of Fisker of Orange County’s new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

PCG will also train and mentor Fisker of Orange County’s Internet sales staff to eventually handle these responsibilities on their own, essentially creating an –in-house team of Internet Marketing and SEO experts.  The team at Fisker of Orange County will receive on-site training from the specialists at PCG Digital Marketing in order to grow and develop their Internet sales team.

To learn more about California Fisker dealer Fisker of Orange County, please visit http://www.fiskeroforangecounty.com/.

PCG Digital Marketing is proud to announce that Infiniti of Mission Viejo has joined its ever-growing family of automotive dealerships.

Infiniti of Mission Viejo has chosen PCG to accelerate its online marketing initiatives, which will include the latest Search Engine Optimization strategies and enhanced Social Media activity on networks such as Facebook and Twitter.

As part of its new strategic digital marketing strategy, the leading Mission Viejo Infiniti dealership will receive the most advanced automotive digital marketing strategies developed by PCG.  Infiniti of Mission Viejo’s online visibility will be increased through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN).

The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blog and press release writing, link building, video uploads, customer review posting, Google SEO compliance, and maintaining Google Maps and Analytics.

The goal of Infiniti of Mission Viejo’s Internet Marketing campaign is to increase the frequency with which its vehicles appear in local and regional search results and to generate additional traffic and leads.

PCG will also train and mentor the Internet sales staff at Infiniti of Mission Viejo to eventually handle these responsibilities on their own, creating an in-house team of Internet Marketing and SEO experts.

To learn more about Infiniti of Mission Viejo, please visit: http://www.infinitimv.com/

About PCG Digital Marketing:

PCG Digital Marketing provides comprehensive Internet Marketing and SEO strategies to car dealers across the United States and Canada. For additional information on their services and marketing packages, visit http://www.pcgdigitalmarketing.com

Perhaps it may be true that calling a rose by another name doesn’t change what the actual flower looks like or smells like, however, fast forward hundreds of years to the age of Internet Explorer, and you’ll soon realize why a rose by any other name is NOT nearly quite the same.

One of the most important factors in a well respected and highly visible website is your domain name.  A domain name is the name of your website, example: www.searchengineoptimization-ny.com is a domain name.

Let’s take Shakespeare’s infamous rose for example.  If I had a website dedicated to information about roses and I named my website “Briansfavoriteflowers.com”,  I will have to work much harder to let search engines know that my website is all about Roses!  On the other hand, if I were to pick a domain name like “FreshRoses.com”, it’s now quite clear to search engines that anyone searching for ‘Information About Fresh Roses” should visit my site.  My domain name (www.freshroses.com) matches two of the search words being requested. 

Pick a domain name that includes the keyword or keywords that you most want to target on search engines such as Google and Yahoo. Search engines commonly factor embedded domain name text into their ranking formulas, assigning greater weight to relevant websites based on keyword-specific URLs.

A good choice can boost your search engine rankings, increase traffic and make your business more memorable.

This strategy has worked well for our clients who have microsites.  One of our microsites, www.infinitiwarranty.net is a .NET domain and is #2 in the USA for “Infiniti Warranty” search phrases in Google.   This demonstrates how exact match domain names can be very effective in attracting qualified consumer leads. 

For more information, contact Brian Pasch at Brian@paschconsulting.com or 732-450-8200.  You can also visit www.paschconsulting.com for more information on SEO and SEM services.

In turbulent times, only the strong will survive.  When the economy is low, so is consumer cash flow.  These changing conditions call for companies to battle waves of extreme ups and downs.  Simply standing still will not help.  Sensible businesses who intend on staying competitive need to outsmart the competition.

As much as retailers hate to hear the ‘C’ word, today is the age of the ‘coupon’.  Now more than ever, consumers are price shopping and looking for bargains.  Businesses who think coupons will hurt their image are foolishly wrong.  Shoppers appreciate saving money, regardless of their income status. 

There are many techniques to implementing coupons into marketing and digital marketing campaigns.  For starters, it’s not what business say, but how they say it.  Businesses worried about ‘cheapening’ their image with coupons can simply use another term.  Clever marketing campaigns can use alternate words such as complimentary gift card, 15% courtesy, or premium upgrade.   All of these terms imply savings to shoppers without using the word ‘coupon’. 

The internet has become flooded with coupon and bargain shopping websites, allowing shoppers to get the best bang for their buck without ever leaving their home.  Putting coupons on the internet has become one of the most cost effective ways to increase sales on company websites without spending thousands on expensive advertising campaigns. 

The competition is fierce; retailers are already offering up to 50% off for holiday shoppers.  Local businesses need to convey the value in purchasing their products over their competitors’ and give consumers what they want: bargains. 

The Pasch Consulting Group is working with companies who want to attract the attention of shoppers who are taking to the internet to find the best values.  Any business that would like to inquire about increasing sales and consumer leads with smart digital marketing campaigns should contact Brian Pasch at Brian@paschconsulting.com or 732-450-8200.