News

Bob’s BMW, seller of motorcycles in Maryland, has selected PCG Digital Marketing, New Jersey’s fastest growing Internet Marketing agency, to develop its online digital marketing initiatives.  A leading motorcycle dealer in Maryland, Bob’s BMW and PCG will work together on a broad spectrum of marketing initiatives, including implementing Search Engine Optimization strategies, content management and managing Social Media activities on platforms such as Facebook and Twitter.

As part of their new partnership together, Bob’s BMW will receive the most advanced automotive digital marketing strategies developed by PCG.  Their online visibility will be developed by PCG through their proven on-site and off-site SEO strategies and content development.  These services will include blog and press release writing, link building, video optimization, Internet Reputation Management, Google SEO compliance and maintaining Google Maps and Analytics.

PCG Digital Marketing is a multi-award winning digital marketing firm.  Among their list of accolades are awards for Top SEO Company, Top SEM Company and Top Internet Trainer (DrivingSales.com, 2010).  PCG was also named to Inc Magazine’s Top 500 Fastest Growing Private Companies.  They ranked #192 on the list for the United States and #7 for companies in New Jersey.

The new Internet Marketing campaign for Bob’s BMW will increase the frequency with which their motorcycles for sale appear in local and regional search results and generate additional traffic and leads.

About Bob’s BMW

Bob’s BMW Motorcycles is one of the largest, most respected BMW motorcycle dealerships in North America, and the winner of several awards for overall dealer excellence, customer satisfaction, and community service. Bob’s impressive SuperStore, convenient to riders throughout the bustling Washington DC, Baltimore, and Northern Virginia region, is the destination of choice for BMW Motorcycle enthusiasts from far and wide. Motorcycle buyers can choose from an extensive inventory of new BMW Motorcycles that is the region’s largest by far, or browse a wide selection of ready-to-ride pre-owned motorcycles, both BMW and other brands as well.

Are you wondering how SEO strategies will be affected by the new Google Caffeine technology?

As we ready for the release of Google Caffeine, SEO consultants have been following the comments from testers from around the world.  On Google’s blog, the initial Google Caffeine press release, has resulted in over 200 comments to date.

A great article by Ben Parr showed some initial test results that concluded that Google Caffeine is fast and produces more relevant search results pages.

Matt Cutts from Google also discusses the Google Caffeine Update.  If you have not followed Matt’s blog I recommend that you do and some should consider just following his RSS feed.

Bing and Google Caffeine

Bing has been on an advertising roll lately poking fun at how much “clutter” is in search engine result pages.  Not naming Google specifically, Microsoft’s Bing advertisements hint that Bing produces cleaner and more relevant results.

When Caffeine rolls out, it may make that ad campaign obsolete.  I have been enjoying Bing, when I occasionally test our SEO strategies, but the logic behind their SERP’s is very different from Google.  Special optimization strategies need to be directed toward top rankings in Bing.  Never a dull a moment.

Google Caffeine SEO

We are actually very happy to hear that Google is upping the bar for SERP and of course we will be testing how Google Caffeine affects our SEO strategies.  We have done a few tests using the Caffeine sandbox tool located at: http://www2.sandbox.google.com

Some of the search phrases we have tested, that we have targeted for ourselves  or for our automotive clients are shown below:

Testing Google Caffeine

From what we can see, just looking at SERP results is not what makes Google Caffeine different.  I think that quality content and quality links will be more rewarded in Google Caffeine.  When Google Caffeine is released into production, we predict that our content rich microsite models will be lifted.

Our Automotive SEO clients will be doubly rewarded because of our network of high ranking automotive blogs and websites.

If you want to dominate organic search results for the most competitive keywords and phrases in your industry, give us a call for a free consultation.  You can also check out some of our latest WordPress Microsites.

Matt Cutts Video on Caffeine