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Perhaps it may be true that calling a rose by another name doesn’t change what the actual flower looks like or smells like, however, fast forward hundreds of years to the age of Internet Explorer, and you’ll soon realize why a rose by any other name is NOT nearly quite the same.

One of the most important factors in a well respected and highly visible website is your domain name.  A domain name is the name of your website, example: www.searchengineoptimization-ny.com is a domain name.

Let’s take Shakespeare’s infamous rose for example.  If I had a website dedicated to information about roses and I named my website “Briansfavoriteflowers.com”,  I will have to work much harder to let search engines know that my website is all about Roses!  On the other hand, if I were to pick a domain name like “FreshRoses.com”, it’s now quite clear to search engines that anyone searching for ‘Information About Fresh Roses” should visit my site.  My domain name (www.freshroses.com) matches two of the search words being requested. 

Pick a domain name that includes the keyword or keywords that you most want to target on search engines such as Google and Yahoo. Search engines commonly factor embedded domain name text into their ranking formulas, assigning greater weight to relevant websites based on keyword-specific URLs.

A good choice can boost your search engine rankings, increase traffic and make your business more memorable.

This strategy has worked well for our clients who have microsites.  One of our microsites, www.infinitiwarranty.net is a .NET domain and is #2 in the USA for “Infiniti Warranty” search phrases in Google.   This demonstrates how exact match domain names can be very effective in attracting qualified consumer leads. 

For more information, contact Brian Pasch at Brian@paschconsulting.com or 732-450-8200.  You can also visit www.paschconsulting.com for more information on SEO and SEM services.

In turbulent times, only the strong will survive.  When the economy is low, so is consumer cash flow.  These changing conditions call for companies to battle waves of extreme ups and downs.  Simply standing still will not help.  Sensible businesses who intend on staying competitive need to outsmart the competition.

As much as retailers hate to hear the ‘C’ word, today is the age of the ‘coupon’.  Now more than ever, consumers are price shopping and looking for bargains.  Businesses who think coupons will hurt their image are foolishly wrong.  Shoppers appreciate saving money, regardless of their income status. 

There are many techniques to implementing coupons into marketing and digital marketing campaigns.  For starters, it’s not what business say, but how they say it.  Businesses worried about ‘cheapening’ their image with coupons can simply use another term.  Clever marketing campaigns can use alternate words such as complimentary gift card, 15% courtesy, or premium upgrade.   All of these terms imply savings to shoppers without using the word ‘coupon’. 

The internet has become flooded with coupon and bargain shopping websites, allowing shoppers to get the best bang for their buck without ever leaving their home.  Putting coupons on the internet has become one of the most cost effective ways to increase sales on company websites without spending thousands on expensive advertising campaigns. 

The competition is fierce; retailers are already offering up to 50% off for holiday shoppers.  Local businesses need to convey the value in purchasing their products over their competitors’ and give consumers what they want: bargains. 

The Pasch Consulting Group is working with companies who want to attract the attention of shoppers who are taking to the internet to find the best values.  Any business that would like to inquire about increasing sales and consumer leads with smart digital marketing campaigns should contact Brian Pasch at Brian@paschconsulting.com or 732-450-8200.

Business owners looking for a good introduction into Search Engine Optimization (SEO) can now download the official starter guide from Google. Here is a link to the newly released Google SEO book which is a great place to start for beginners. 

For years, I have been running seminars and writing articles preaching a consistent message of the importance of:

The new booklet created by Google has confirmed my approach which was based from separate articles, seminars and collected information over the past few years.  Now it is all in one place.  This booklet is a great way for anyone looking to understand SEO better to get a good foundation direct from Google.

SEO is not an overnight achievement.  We continue to encourage businesses to develop well written SEO content for their web marketing platforms.  If you are looking for ways to leverage your content on teh Internet, give us a call.

What’s New

We have some great new low cost solutions for building microsites to attract new customers and qualified leads.  Questions? Send me a note or give us a call at 732-450-8200.